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	<title>Eyedentity Eyewear</title>
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	<link>http://www.myeyedentityeyewear.com</link>
	<description>Optometrist &#124; Columbia Missouri &#124; Dr. Shelley Williams</description>
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		<title>Transitions Vantage</title>
		<link>http://www.myeyedentityeyewear.com/2012/07/transitions-vantage/</link>
		<comments>http://www.myeyedentityeyewear.com/2012/07/transitions-vantage/#comments</comments>
		<pubDate>Fri, 06 Jul 2012 14:38:58 +0000</pubDate>
		<dc:creator>Shelley</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.myeyedentityeyewear.com/?p=710</guid>
		<description><![CDATA[For years Transitions lenses have been a staple in the eye care industry as well as at the office of Williams &#38; Associates Eyecare. A clear lens indoors that amazingly becomes a sunglass lens when you step outdoors. This technology has been utilized by millions of people, and continues to be a huge asset in protecting [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-711" href="http://www.myeyedentityeyewear.com/2012/07/transitions-vantage/transitions/"><img class="alignnone size-thumbnail wp-image-711" title="transitions" src="http://www.myeyedentityeyewear.com/wp-content/uploads/2012/07/transitions-120x101.jpg" alt="" width="120" height="101" /></a>For years Transitions lenses have been a staple in the eye care industry as well as at the office of Williams &amp; Associates Eyecare. A clear lens indoors that amazingly becomes a sunglass lens when you step outdoors. This technology has been utilized by millions of people, and continues to be a huge asset in protecting your eyes from damaging UV rays. While transitions lenses are a great product, one thing they lacked was the protection and comfort in the sun that only a polarized lens can provide. Enter the Transitions Vantage. The darkening effect that you know and love with the addition of variable polarization, which means the lens gets darker, your vision is crisper, and you’ll enjoy less glare than ever before! Check out the link below, or come visit us at Eyedentity Eyewear to get more details from one of our opticians!</p>
<p><a href="http://www.transitionsvantage.com/">http://www.transitionsvantage.com/</a></p>
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		</item>
		<item>
		<title>Proclear 1 day multifocal</title>
		<link>http://www.myeyedentityeyewear.com/2012/06/proclear-1-day-multifocal/</link>
		<comments>http://www.myeyedentityeyewear.com/2012/06/proclear-1-day-multifocal/#comments</comments>
		<pubDate>Fri, 22 Jun 2012 14:58:33 +0000</pubDate>
		<dc:creator>Shelley</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.myeyedentityeyewear.com/?p=705</guid>
		<description><![CDATA[If you happen to be a contact lens wearer, or if you have been thinking about trying contacts, you should consider daily disposables. It’s a simple concept; you have a fresh pair of contacts every day of the week. You put them in when you wake up then throw them out before bed. These are [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-707" href="http://www.myeyedentityeyewear.com/2012/06/proclear-1-day-multifocal/contacts-2/"><img class="alignnone size-thumbnail wp-image-707" title="contacts" src="http://www.myeyedentityeyewear.com/wp-content/uploads/2012/06/contacts1-119x90.jpg" alt="" width="119" height="90" /></a>If you happen to be a contact lens wearer, or if you have been thinking about trying contacts, you should consider daily disposables. It’s a simple concept; you have a fresh pair of contacts every day of the week. You put them in when you wake up then throw them out before bed. These are an especially good option for those of us who struggle with allergies. That itchy, gritty, and dry feeling that some of us get can make extended wear contacts unbearable. The culprit of such problems is protein and biofilm buildup, which accumulates over an extended period of time. This is of course where daily disposables stand out, less time with each pair of contacts means less time to collect buildup, which in turn leaves you with a fresher and more comfortable contact lens experience. Dr. Williams would be more than happy to introduce you to this alternative to extended wear contacts. Let us know if you’re interested!</p>
<p><a href="http://coopervision.com/node/686">http://coopervision.com/node/686</a></p>
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		<title>Tag Heuer Night Vision</title>
		<link>http://www.myeyedentityeyewear.com/2012/06/682/</link>
		<comments>http://www.myeyedentityeyewear.com/2012/06/682/#comments</comments>
		<pubDate>Mon, 18 Jun 2012 19:40:29 +0000</pubDate>
		<dc:creator>Shelley</dc:creator>
				<category><![CDATA[New Products]]></category>

		<guid isPermaLink="false">http://www.myeyedentityeyewear.com/?p=682</guid>
		<description><![CDATA[Difficulty with night vision is a very common problem, most people notice that the problem becomes more pronounced while driving.  This nocturnal myopia can cause frustration, anxiety, and possibly even an accident. Here at Eyedentity Eyewear we are happy to announce that we have a new product designed specifically for this problem: Tag Heuer Night [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-683" href="http://www.myeyedentityeyewear.com/2012/06/682/tag-heuer-night-vision/"><img class="alignnone size-thumbnail wp-image-683" title="tag-heuer-night-vision" src="http://www.myeyedentityeyewear.com/wp-content/uploads/2012/06/tag-heuer-night-vision-120x91.jpg" alt="" width="120" height="91" /></a>Difficulty with night vision is a very common problem, most people notice that the problem becomes more pronounced while driving.  This nocturnal myopia can cause frustration, anxiety, and possibly even an accident. Here at Eyedentity Eyewear we are happy to announce that we have a new product designed specifically for this problem: Tag Heuer Night Vision glasses.</p>
<p>This technology is brand new to our office, but thus far we are hearing nothing but positive feedback. The lenses are described by Tag Heuer as “ Special pale yellow lenses which enhance night-time contrasts, giving an impression of luminosity. Glare and eye fatigue are reduced.” For the Le Mans 24 Hour race, Tag Heuer supplies the Audi sports team with their award winning Squadra Night Vision to keep them alert and focused while they barrel around the track. Yep, these are pretty cool! Check out the link below for more info, or swing by our office to see them firsthand!</p>
<p><a href="http://www.tagheuer.com/int-en/eyewear/expert-glasses/night-vision">http://www.tagheuer.com/int-en/eyewear/expert-glasses/night-vision</a></p>
]]></content:encoded>
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		<item>
		<title>Eye Health</title>
		<link>http://www.myeyedentityeyewear.com/2012/06/676/</link>
		<comments>http://www.myeyedentityeyewear.com/2012/06/676/#comments</comments>
		<pubDate>Thu, 14 Jun 2012 14:33:28 +0000</pubDate>
		<dc:creator>Shelley</dc:creator>
				<category><![CDATA[Eye Diseases]]></category>

		<guid isPermaLink="false">http://www.myeyedentityeyewear.com/?p=676</guid>
		<description><![CDATA[Here are a couple of great articles to check out. The first one is all about the importance of regular eye exams, discussing the ins and outs of your comprehensive exam and how it can benefit your overall health. The second article is all about nutrition for your eyes. There are a number of things [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-697" href="http://www.myeyedentityeyewear.com/2012/06/676/eyeball/"><img class="alignnone size-thumbnail wp-image-697" title="eyeball" src="http://www.myeyedentityeyewear.com/wp-content/uploads/2012/06/eyeball-120x81.jpg" alt="" width="120" height="81" /></a>Here are a couple of great articles to check out. The first one is all about the importance of regular eye exams, discussing the ins and outs of your comprehensive exam and how it can benefit your overall health. The second article is all about nutrition for your eyes. There are a number of things outside of the doctor’s office that you can do to protect one of your most precious assets. Click the links below!</p>
<p><a href="http://www.allaboutvision.com/eye-exam/">http://www.allaboutvision.com/eye-exam/</a></p>
<p><a href="http://www.allaboutvision.com/nutrition/">http://www.allaboutvision.com/nutrition/</a></p>
]]></content:encoded>
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		<title>Shamir Relax</title>
		<link>http://www.myeyedentityeyewear.com/2012/06/shamir-relax/</link>
		<comments>http://www.myeyedentityeyewear.com/2012/06/shamir-relax/#comments</comments>
		<pubDate>Wed, 13 Jun 2012 14:26:25 +0000</pubDate>
		<dc:creator>Shelley</dc:creator>
				<category><![CDATA[New Products]]></category>

		<guid isPermaLink="false">http://www.myeyedentityeyewear.com/?p=673</guid>
		<description><![CDATA[We have a new lens in the office that we are all very excited about. It’s called the Shamir Relax lens. This lens is for those of us who suffer from “visual fatigue”, which is basically when our eyes become weary due to working non-stop throughout the day. Whether it’s caused by excessive computer use, or [...]]]></description>
			<content:encoded><![CDATA[<div id="id_4fd63dda57d864a01222456"><a rel="attachment wp-att-694" href="http://www.myeyedentityeyewear.com/2012/06/shamir-relax/shamir/"><img class="alignnone size-full wp-image-694" title="shamir" src="http://www.myeyedentityeyewear.com/wp-content/uploads/2012/06/shamir.bmp" alt="" /></a>We have a new lens in the office that we are all very excited about. It’s called the Shamir Relax lens. This lens is for those of us who suffer from “visual fatigue”, which is basically when our eyes become weary due to working non-stop throughout the day. Whether it’s caused by excessive computer use, or staring for hours on end at all of that pesky paperwork, this lens will ease the strain and relieve the toll your eyes take on a daily basis. The Relax is actually a single vision product with just the right amount of add power, .65D ADD to be exact, engineered into the bottom of the lens. This little bump in power is hardly even noticeable upon inspection, but the benefits will be apparent once put into application. Check out the link below to learn more.</div>
<div><a href="http://www.shamirlens.com/relax.aspx#s1">http://www.shamirlens.com/relax.aspx#s1</a></div>
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		<title>No Promotions at This Time</title>
		<link>http://www.myeyedentityeyewear.com/2011/10/no-promotions-at-this-time/</link>
		<comments>http://www.myeyedentityeyewear.com/2011/10/no-promotions-at-this-time/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 17:44:58 +0000</pubDate>
		<dc:creator>mayecreate</dc:creator>
				<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.myeyedentityeyewear.com/?p=642</guid>
		<description><![CDATA[Check back soon to see future promotions. Thank you for visiting!
]]></description>
			<content:encoded><![CDATA[<p>Check back soon to see future promotions. Thank you for visiting!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Macular Pigment Density is an important risk factor in Macular Degeneration</title>
		<link>http://www.myeyedentityeyewear.com/2011/03/macular-pigment-density-is-an-important-risk-factor-in-macular-degeneration/</link>
		<comments>http://www.myeyedentityeyewear.com/2011/03/macular-pigment-density-is-an-important-risk-factor-in-macular-degeneration/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 21:36:59 +0000</pubDate>
		<dc:creator>Shelley</dc:creator>
				<category><![CDATA[Eye Diseases]]></category>
		<category><![CDATA[Up-to-Date Research]]></category>
		<category><![CDATA[Am I at risk for AMD]]></category>
		<category><![CDATA[Am I at risk for macular degeneration]]></category>
		<category><![CDATA[AMD]]></category>
		<category><![CDATA[awesome eye doctor]]></category>
		<category><![CDATA[Dr. Hussey]]></category>
		<category><![CDATA[Dr. Scott Hussey]]></category>
		<category><![CDATA[Dr. Shelley Williams]]></category>
		<category><![CDATA[Dr. Williams]]></category>
		<category><![CDATA[Lutein]]></category>
		<category><![CDATA[macular degeneration]]></category>
		<category><![CDATA[macular pigment]]></category>
		<category><![CDATA[Optometrist Columbia Missouri]]></category>
		<category><![CDATA[pigment density]]></category>
		<category><![CDATA[Zeaxanthin]]></category>

		<guid isPermaLink="false">http://www.myeyedentityeyewear.com/?p=547</guid>
		<description><![CDATA[Low levels of macular pigment is one of the key risk factors for the development of macular degeneration.  A healthy person&#8217;s macula, or area of retina responsible for central vision, contains Zeaxanthin and Lutein at a 2:1 ratio.  Most people do not intake enough of these essential antioxidant nutrients in their diet.  However, we can [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-548" href="http://www.myeyedentityeyewear.com/2011/03/macular-pigment-density-is-an-important-risk-factor-in-macular-degeneration/swis-macular_degeneration/"><img class="size-full wp-image-548 alignnone" title="swis-macular_degeneration" src="http://www.myeyedentityeyewear.com/wp-content/uploads/2011/03/swis-macular_degeneration.jpg" alt="" width="300" height="240" /></a>Low levels of macular pigment is one of the key risk factors for the development of macular degeneration.  <span id="more-547"></span>A healthy person&#8217;s macula, or area of retina responsible for central vision, contains Zeaxanthin and Lutein at a 2:1 ratio.  Most people do not intake enough of these essential antioxidant nutrients in their diet.  However, we can now supplement one&#8217;s diet with Eyepromise Restore softgels to provide for the lack of nutrients in the diet and increase the amount of macular pigment.  The pigment is measured in office and can be increased over several months of supplementing the diet.  Call and schedule an appointment today to see if you are at risk for this visually devastating disease. </p>
<p><a href="http://www.zeavision.com">www.zeavision.com</a></p>
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		<item>
		<title>Introducing our newest line of frames: Koali</title>
		<link>http://www.myeyedentityeyewear.com/2010/09/introducing-our-newest-line-of-frames-koali/</link>
		<comments>http://www.myeyedentityeyewear.com/2010/09/introducing-our-newest-line-of-frames-koali/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 20:08:05 +0000</pubDate>
		<dc:creator>Shelley</dc:creator>
				<category><![CDATA[New Products]]></category>
		<category><![CDATA[beautiful frames]]></category>
		<category><![CDATA[Dr. Hussey]]></category>
		<category><![CDATA[Dr. Scott Hussey]]></category>
		<category><![CDATA[Dr. Shelley Williams]]></category>
		<category><![CDATA[Dr. Williams]]></category>
		<category><![CDATA[eyewear]]></category>
		<category><![CDATA[frames]]></category>
		<category><![CDATA[koali]]></category>
		<category><![CDATA[morel]]></category>
		<category><![CDATA[optometrist]]></category>
		<category><![CDATA[Optometrist Columbia Missouri]]></category>
		<category><![CDATA[unique eyewear]]></category>

		<guid isPermaLink="false">http://www.myeyedentityeyewear.com/?p=472</guid>
		<description><![CDATA[
Le Monde Vivant.
Koali frames are inspired by observation of the plant world around us.  These unique assertive looks are represented very well in this collection.  From prickly pears to colorful sea sponges, you will be able to see the artistry that is used to make these frames one-of-a-kind.  Stop by our office today to see some of [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-474" href="http://www.myeyedentityeyewear.com/2010/09/introducing-our-newest-line-of-frames-koali/koali-2/"><img class="size-medium wp-image-474 alignnone" title="koali" src="http://www.myeyedentityeyewear.com/wp-content/uploads/2010/09/koali1-e1285012472901-300x228.jpg" alt="" width="240" height="182" /></a></p>
<p>Le Monde Vivant.</p>
<p>Koali frames are inspired by observation of the plant world around us.  These unique assertive looks are represented very well in this collection.  From prickly pears to colorful sea sponges, you will be able to see the artistry that is used to make these frames one-of-a-kind.  Stop by our office today to see some of nature&#8217;s marvels translated into some of the most beautiful frames around. </p>
<p><a href="http://www.morel-france.com/koali/">http:www.morel-france.com/koali/</a></p>
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		<item>
		<title>Congratulations Glenda!</title>
		<link>http://www.myeyedentityeyewear.com/2010/07/congratulations-glenda/</link>
		<comments>http://www.myeyedentityeyewear.com/2010/07/congratulations-glenda/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 14:41:09 +0000</pubDate>
		<dc:creator>Shelley</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[miss delicious]]></category>
		<category><![CDATA[Summer soiree]]></category>
		<category><![CDATA[Sunglasses]]></category>

		<guid isPermaLink="false">http://www.myeyedentityeyewear.com/?p=455</guid>
		<description><![CDATA[ 

Glenda Moum is our 2010 Summer Soiree winner.  She is proudly showing off her &#8220;Miss Delicious&#8221; sunglasses from Optical Shop of Aspen.  Lookin&#8217; good Glenda!
]]></description>
			<content:encoded><![CDATA[<p> </p>
<p><a rel="attachment wp-att-466" href="http://www.myeyedentityeyewear.com/2010/07/congratulations-glenda/glenda-3/"><img class="alignnone size-medium wp-image-466" title="glenda" src="http://www.myeyedentityeyewear.com/wp-content/uploads/2010/07/glenda2-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>Glenda Moum is our 2010 Summer Soiree winner.  She is proudly showing off her &#8220;Miss Delicious&#8221; sunglasses from Optical Shop of Aspen.  Lookin&#8217; good Glenda!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Fashion and Function</title>
		<link>http://www.myeyedentityeyewear.com/2010/07/fashion-and-function/</link>
		<comments>http://www.myeyedentityeyewear.com/2010/07/fashion-and-function/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 21:45:53 +0000</pubDate>
		<dc:creator>Shelley</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[Baby banz]]></category>
		<category><![CDATA[Dr. Hussey]]></category>
		<category><![CDATA[Dr. Scott Hussey]]></category>
		<category><![CDATA[Dr. Shelley Williams]]></category>
		<category><![CDATA[Dr. Williams]]></category>
		<category><![CDATA[optometrist]]></category>
		<category><![CDATA[Optometrist Columbia Missouri]]></category>
		<category><![CDATA[uv protection]]></category>

		<guid isPermaLink="false">http://www.myeyedentityeyewear.com/?p=447</guid>
		<description><![CDATA[Summer is in full swing and getting outdoors to enjoy the weather is a must. Protecting your eyes from Ultraviolet light is just as important as using sunscreen to protect your skin from the sun’s harmful rays. If you are going to the lake for fun in the sun, going to a ball game, or just [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-450" href="http://www.myeyedentityeyewear.com/2010/07/fashion-and-function/k1230631-2/"><img class="alignleft size-thumbnail wp-image-450" title="k1230631" src="http://www.myeyedentityeyewear.com/wp-content/uploads/2010/07/k1230631-120x113.jpg" alt="" width="120" height="113" /></a>Summer is in full swing and getting outdoors to enjoy the weather is a must. Protecting your eyes from Ultraviolet light is just as important as using sunscreen to protect your skin from the sun’s harmful rays.<span id="more-447"></span> If you are going to the lake for fun in the sun, going to a ball game, or just lounging by the pool or in the backyard, don’t forget a quality pair of sunglasses to maximize your vision and protect your eyes from the sun’s damaging rays.</p>
<p>Not all sunglasses are created equal. There are many sunglasses available that do not offer UV protection. The lenses are simply tinted, or there is a coating that is on the lens that is easily removed after several cleanings or wear. A good quality pair of sunglasses will have the UV protection embedded in the lens. This gives maximum protection from the sun’s UV light rays.</p>
<p>Getting a pair of lenses polarized helps cut down on glare that is being reflected from the sun from various surfaces. This will make driving during the day easier, as glare is reduced from reflective surfaces of other vehicles. Polarization is also a must if you are out on the water, for fishing, or for boating. The glare from the surface of the water is reduced allowing more comfortable vision, reducing squinting, which can cause wrinkles, and allowing vision to be enhanced from the distractions of the reflected light.</p>
<p>Eyedentity Eyewear is proud to carry high quality sunglasses, such as Oakley, Maui Jim, and Bolle, among many others. Our quality eyewear has 100% UV light protection. We also offer lens polarization to give you the best vision possible. Enjoy the summer, but keep in mind to protect your vision while you are enjoying the outdoors.</p>
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