Dr. Shelley Williams

Dr. Williams has been in private optometric practice since 1991. After her training, she returned to her home town of Arlington, Texas to practice. She and her family opened Georgetown Vision Center and moved to Columbia in 1996. In June of 2007, Dr. Williams moved the practice to a larger location and changed the practice name From Georgetown Vision Center to Eyedentity Eyewear (Optical) and Williams Associates Eyecare (Patient care).

Personal interests: Most important to Dr. Williams is spending time with her husband, Barry, and children, Caitlin and Colin. Her next great love is traveling, especially when there is a chance to snorkel. She also enjoys skiing and gardening.

Dr. Joseph D. Rich

Dr. Joseph D. Rich is a native of Warrensburg, Missouri and graduate of Southern College of Optometry in Memphis, TN. Joseph began his optometric career as a lab technician and optician in high school and continued this work throughout undergrad at University of Central Missouri where he majored in Biology and minored in both Chemistry and Business Management. During optometry school, Dr. Rich divided his free time between work, school, and volunteer activities. It was at SCO that Joseph was struck with an interest in the optometric specialties of Vision Therapy, Sports Vision, and Ocular Disease. Because of these interests, Joseph dedicated his final year of optometry school in practices across the coast learning from world-renowned doctors exemplifying in each specialty to further increase his optometric knowledge and better serve the community as a leader in optometric care.

When not reading or watching his favorite sports teams, Dr. Rich keeps active by going to the gym, riding his bike, volunteering, and wrestling with this three boxers Ellie, Ace, and Bella-Louise.