Eyedentity Eyewear » New Products

Introducing our newest line of frames: Koali

Shelley — Mon, 20 Sep 2010 20:08:05 +0000

Le Monde Vivant.

Koali frames are inspired by observation of the plant world around us. These unique assertive looks are represented very well in this collection. From prickly pears to colorful sea sponges, you will be able to see the artistry that is used to make these frames one-of-a-kind. Stop by our office today to see some of nature’s marvels translated into some of the most beautiful frames around.

http:www.morel-france.com/koali/

Fashion and Function

Shelley — Thu, 08 Jul 2010 21:45:53 +0000

Summer is in full swing and getting outdoors to enjoy the weather is a must. Protecting your eyes from Ultraviolet light is just as important as using sunscreen to protect your skin from the sun’s harmful rays. If you are going to the lake for fun in the sun, going to a ball game, or just lounging by the pool or in the backyard, don’t forget a quality pair of sunglasses to maximize your vision and protect your eyes from the sun’s damaging rays.

Not all sunglasses are created equal. There are many sunglasses available that do not offer UV protection. The lenses are simply tinted, or there is a coating that is on the lens that is easily removed after several cleanings or wear. A good quality pair of sunglasses will have the UV protection embedded in the lens. This gives maximum protection from the sun’s UV light rays.

Getting a pair of lenses polarized helps cut down on glare that is being reflected from the sun from various surfaces. This will make driving during the day easier, as glare is reduced from reflective surfaces of other vehicles. Polarization is also a must if you are out on the water, for fishing, or for boating. The glare from the surface of the water is reduced allowing more comfortable vision, reducing squinting, which can cause wrinkles, and allowing vision to be enhanced from the distractions of the reflected light.

Eyedentity Eyewear is proud to carry high quality sunglasses, such as Oakley, Maui Jim, and Bolle, among many others. Our quality eyewear has 100% UV light protection. We also offer lens polarization to give you the best vision possible. Enjoy the summer, but keep in mind to protect your vision while you are enjoying the outdoors.

New Progressive Addition Lens from Zeiss

mayecreate — Wed, 13 May 2009 17:20:15 +0000

Eyedentity Eyewear continues to be the leader in Columbia, Missouri when it comes to offering newest lens technologies. Our optical proudly uses the latest Zeiss lens products. These lenses maximize a person’s vision, correcting for nearsightedness, farsightedness, astigmatism, and presbyopia, while causing the least amount of visual distortion through the periphery of the lens.

One of these great new lenses is the GT2™ progressive lenses by ZEISS. This new lens design has been carefully engineered around the visual and physiological requirements of the wearer using the proven total aberration control of ZEISS Optical Optimization & Management.
This process maximizes both the physiological and optical interaction of the lens design with the visual system of the wearer to ensure the most natural, satisfying viewing experience possible.

Patients who have been prescribed the GT2 lens enjoy almost no distortion above the 180º line for truly satisfying distance and peripheral vision. Our patients have also been impressed with the large near zone that is carefully positioned for the wearer’s preferred eye rotation while reading.

Eyedentity Eyewear carries many exclusive frames that are only available here in Columbia. The GT2 lens is a great option for a lot of these exclusive smaller frames because of the optimized corridor that allows for up to 50% more near utility than several of today’s leading progressives.

Patients are thrilled to get their new glasses and discover how the GT2 lens has excellent control of wavefront aberrations throughout the lens. This feature allows for crystal clear, high-definition visual acuity.

Dr. Scott Hussey
www.zeiss.com