New Products
Tag Heuer Night Vision
Difficulty with night vision is a very common problem, most people notice that the problem becomes more pronounced while driving. This nocturnal myopia can cause frustration, anxiety, and possibly even an accident. Here at Eyedentity Eyewear we are happy to announce that we have a new product designed specifically for this problem: Tag Heuer Night Vision glasses.
This technology is brand new to our office, but thus far we are hearing nothing but positive feedback. The lenses are described by Tag Heuer as “ Special pale yellow lenses which enhance night-time contrasts, giving an impression of luminosity. Glare and eye fatigue are reduced.” For the Le Mans 24 Hour race, Tag Heuer supplies the Audi sports team with their award winning Squadra Night Vision to keep them alert and focused while they barrel around the track. Yep, these are pretty cool! Check out the link below for more info, or swing by our office to see them firsthand!
http://www.tagheuer.com/int-en/eyewear/expert-glasses/night-vision
Shamir Relax
We have a new lens in the office that we are all very excited about. It’s called the Shamir Relax lens. This lens is for those of us who suffer from “visual fatigue”, which is basically when our eyes become weary due to working non-stop throughout the day. Whether it’s caused by excessive computer use, or staring for hours on end at all of that pesky paperwork, this lens will ease the strain and relieve the toll your eyes take on a daily basis. The Relax is actually a single vision product with just the right amount of add power, .65D ADD to be exact, engineered into the bottom of the lens. This little bump in power is hardly even noticeable upon inspection, but the benefits will be apparent once put into application. Check out the link below to learn more.Introducing our newest line of frames: Koali
Le Monde Vivant.
Koali frames are inspired by observation of the plant world around us. These unique assertive looks are represented very well in this collection. From prickly pears to colorful sea sponges, you will be able to see the artistry that is used to make these frames one-of-a-kind. Stop by our office today to see some of nature’s marvels translated into some of the most beautiful frames around.
Fashion and Function
Summer is in full swing and getting outdoors to enjoy the weather is a must. Protecting your eyes from Ultraviolet light is just as important as using sunscreen to protect your skin from the sun’s harmful rays. Read the rest of this entry »
New Progressive Addition Lens from Zeiss
Eyedentity Eyewear continues to be the leader in Columbia, Missouri when it comes to offering newest lens technologies. Our optical proudly uses the latest Zeiss lens products. These lenses maximize a person’s vision, correcting for nearsightedness, farsightedness, astigmatism, and presbyopia, while causing the least amount of visual distortion through the periphery of the lens. Read the rest of this entry »



