Success Stories
“For my regular vision check-ups and my frames and contact lenses I always use Williams & Hussey Eyecare. Dr. Williams, Dr. Hussey and staff at Eyedentity Eyewear are most definitely the finest”

- Rich Miller, The Insurance Group

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New Products

Introducing our newest line of frames: Koali

Le Monde Vivant.

Koali frames are inspired by observation of the plant world around us.  These unique assertive looks are represented very well in this collection.  From prickly pears to colorful sea sponges, you will be able to see the artistry that is used to make these frames one-of-a-kind.  Stop by our office today to see some of nature’s marvels translated into some of the most beautiful frames around. 

http:www.morel-france.com/koali/

Fashion and Function

Summer is in full swing and getting outdoors to enjoy the weather is a must. Protecting your eyes from Ultraviolet light is just as important as using sunscreen to protect your skin from the sun’s harmful rays. Read the rest of this entry »

New Progressive Addition Lens from Zeiss

gt2-optical-plotEyedentity Eyewear continues to be the leader in Columbia, Missouri when it comes to offering newest lens technologies.  Our optical proudly uses the latest Zeiss lens products.  These lenses maximize a person’s vision, correcting for nearsightedness, farsightedness, astigmatism, and presbyopia, while causing the least amount of visual distortion through the periphery of the lens. Read the rest of this entry »