New Products

Summer is in full swing and getting outdoors to enjoy the weather is a must. Protecting your eyes from Ultraviolet light is just as important as using sunscreen to protect your skin from the sun’s harmful rays. Read the rest of this entry »

Eyedentity Eyewear continues to be the leader in Columbia, Missouri when it comes to offering newest lens technologies.  Our optical proudly uses the latest Zeiss lens products.  These lenses maximize a person’s vision, correcting for nearsightedness, farsightedness, astigmatism, and presbyopia, while causing the least amount of visual distortion through the periphery of the lens. Read the rest of this entry »

Williams and Hussey Eyecare is pleased to announce the availability of Intelliwave®, a new line of precise prescription, made-to-order soft contact lenses.  Theses new lenses incorporate patented wavefront technology and aberration control, for clear vision in the distance as well as reading and for computer. Read the rest of this entry »