Receive a free pair of Baby Banz sunglasses when you buy any pair of prescription or non-prescription sunglasses.

Baby Banz and Kidz Banz sunglasses block out the entire spectrum of UVA, UVB, and UVC rays from the sun. UVA rays are thought to be more harmful to the skin – they cause sunburn and get below the outer layer of skin. UVB rays are the most damaging to the eye and can cause changes to the retina and lens with overexposure and under-protection. UVC rays are extremely dangerous but do not reach the earth’s surface due to absorption in the atmosphere. Read the rest of this entry »

Eyedentity Eyewear continues to be the leader in Columbia, Missouri when it comes to offering newest lens technologies.  Our optical proudly uses the latest Zeiss lens products.  These lenses maximize a person’s vision, correcting for nearsightedness, farsightedness, astigmatism, and presbyopia, while causing the least amount of visual distortion through the periphery of the lens. Read the rest of this entry »

Williams and Hussey Eyecare is pleased to announce the availability of Intelliwave®, a new line of precise prescription, made-to-order soft contact lenses.  Theses new lenses incorporate patented wavefront technology and aberration control, for clear vision in the distance as well as reading and for computer. Read the rest of this entry »