For years Transitions lenses have been a staple in the eye care industry as well as at the office of Williams & Associates Eyecare. A clear lens indoors that amazingly becomes a sunglass lens when you step outdoors. This technology has been utilized by millions of people, and continues to be a huge asset in protecting your eyes from damaging UV rays. While transitions lenses are a great product, one thing they lacked was the protection and comfort in the sun that only a polarized lens can provide. Enter the Transitions Vantage. The darkening effect that you know and love with the addition of variable polarization, which means the lens gets darker, your vision is crisper, and you’ll enjoy less glare than ever before! Check out the link below, or come visit us at Eyedentity Eyewear to get more details from one of our opticians!

http://www.transitionsvantage.com/

If you happen to be a contact lens wearer, or if you have been thinking about trying contacts, you should consider daily disposables. It’s a simple concept; you have a fresh pair of contacts every day of the week. You put them in when you wake up then throw them out before bed. These are an especially good option for those of us who struggle with allergies. That itchy, gritty, and dry feeling that some of us get can make extended wear contacts unbearable. The culprit of such problems is protein and biofilm buildup, which accumulates over an extended period of time. This is of course where daily disposables stand out, less time with each pair of contacts means less time to collect buildup, which in turn leaves you with a fresher and more comfortable contact lens experience. Dr. Williams would be more than happy to introduce you to this alternative to extended wear contacts. Let us know if you’re interested!

http://coopervision.com/node/686

Difficulty with night vision is a very common problem, most people notice that the problem becomes more pronounced while driving.  This nocturnal myopia can cause frustration, anxiety, and possibly even an accident. Here at Eyedentity Eyewear we are happy to announce that we have a new product designed specifically for this problem: Tag Heuer Night Vision glasses.

This technology is brand new to our office, but thus far we are hearing nothing but positive feedback. The lenses are described by Tag Heuer as “ Special pale yellow lenses which enhance night-time contrasts, giving an impression of luminosity. Glare and eye fatigue are reduced.” For the Le Mans 24 Hour race, Tag Heuer supplies the Audi sports team with their award winning Squadra Night Vision to keep them alert and focused while they barrel around the track. Yep, these are pretty cool! Check out the link below for more info, or swing by our office to see them firsthand!

http://www.tagheuer.com/int-en/eyewear/expert-glasses/night-vision

Here are a couple of great articles to check out. The first one is all about the importance of regular eye exams, discussing the ins and outs of your comprehensive exam and how it can benefit your overall health. The second article is all about nutrition for your eyes. There are a number of things outside of the doctor’s office that you can do to protect one of your most precious assets. Click the links below!

http://www.allaboutvision.com/eye-exam/

http://www.allaboutvision.com/nutrition/

Check back soon to see future promotions. Thank you for visiting!

Low levels of macular pigment is one of the key risk factors for the development of macular degeneration.  Read the rest of this entry »

Le Monde Vivant.

Koali frames are inspired by observation of the plant world around us.  These unique assertive looks are represented very well in this collection.  From prickly pears to colorful sea sponges, you will be able to see the artistry that is used to make these frames one-of-a-kind.  Stop by our office today to see some of nature’s marvels translated into some of the most beautiful frames around. 

http:www.morel-france.com/koali/

Glenda Moum is our 2010 Summer Soiree winner.  She is proudly showing off her “Miss Delicious” sunglasses from Optical Shop of Aspen.  Lookin’ good Glenda!

Summer is in full swing and getting outdoors to enjoy the weather is a must. Protecting your eyes from Ultraviolet light is just as important as using sunscreen to protect your skin from the sun’s harmful rays. Read the rest of this entry »